Success Stories for Technology Companies: Three Rules to the Perfect Technical Success Story

=Doug Cotter Atlanta=

If you’re waiting for your customers saying thanks to you for your technical products and services, you’re missing an incredible marketing opportunity: the success story.

The most coherent thanks or testimonial from a customer tells an incomplete story. The specifics of what you did are simply partially explained for the reason that customer quite rightly assumes you realize all that. In addition, the client’s praise may mislead some other clients, referring to a technology by the wrong name, by way of example, or over-simplifying a breakthrough.

Profitable story avoids those problems and ensures that you receive the credit you deserve. A hit story is through your control because you weave the storyplot you want to tell around the customer’s quotes and testimony. In place, you write your ideal thanks.

Three Requirements for the Great Interview

Good results stories begin with great customer interviews. To gain the most benefit from the interview, you need to:

Ask the tough questions. Sometimes “negative” questions generate the most positive answers from customers: What would you change about the services or products? Is there anything you would do differently now?
Let go of the pre-conceived ideas about your technology products, services and solutions. You could unearth a new use for the product or a new selling point if you let the conversation go wherever the buyer wants.
Put aside the project’s history while you recall it. The client’s perception of the problem (and also the solution) and the logic behind why the customer chose your small business may be entirely completely different from your perception–or even from exactly what the customer originally said.

The Advantages of Objectivity

Lengthy ago i interviewed a long-time customer of the company that designs and builds monitors to help keep data centers cool, dry, secure and no smoking. Those monitors successfully protect equipment worth thousands and thousands of dollars; every customer has always said so. However this particular customer brought up the value of the monitors for capacity planning. Environmental information from your monitors allowed the organization to reconfigure their data center and avoid an expensive move to a greater facility. Because the customer was motivated to share this information from the interview, the monitoring company discovered a fresh benefit from their product and an entire new class of potential customers.

The company posted the story on their website, emailed it to potential prospects and handed out at trade shows. If we had several accounts of success, I wove them together to produce a white paper.

Accounts of success are excellent vehicles for educating your web visitors. But your first obligation is always to tell a story. Avoid writing successful story that seems like a technical school assignment. Keep it relaxed, ensure that is stays moving.

Remember, we all love a good story.

=Doug Cotter Atlanta=


Steps to Becoming A Real Success Story

=Douglas Cotter=

The Definition of success is: The achievement of something, desired, planned or attempted. So in a nut shell just means anything that you are trying to do or be, whether it be starting your own business, making more money, writing a book, etc. Once you achieve the life that you have envisioned in your thoughts, that is what makes you successful.

Eric Thomas, “world known” motivational speaker’s video went viral. He was quoted saying if you want success as bad as you want to breathe, you will subsequently be successful. Wow I’m sure everyone wants to breathe so really what are the steps to become a real success story? Everyone is yearning and wanting success. We all want to make more money, or have more than we already have right now. But how bad do we really would like it? How do we really become a real success story.

The steps to becoming a real success story are certainly not always simple as one may think. If so everyone would be a success story, everyone will be making more money, or everyone could be starting their own business, etc. However if you simply want it as bad as you desire to breathe success won’t come but will change your life to techniques you never saw before. You’ll find 5 magical steps that can help your produce true success.

1. Find your own personal purpose ~ Find your own purpose and true happiness will come. We were all designed with a thought in mind and with a true purpose. Finding your life purpose will help you live longer and grow stronger. What if i was sitting in a chair planning on ride us across town like a car would. It wouldn’t work would it? Like it’s not the purpose of the chair to consider us here or there. Find your own purpose and the success you desire will push that you becoming a real success story.

2. Write the Vision ~ Writing the vision could be the 2nd step to transforming into a real success story. The bible says in Habakkuk 2:2, 3 to publish the vision and make it plain, and this may tary but regardless of what or how crazy life could get it will TRULY come. In a nutshell it just says that your dreams and vision will come to life. Writing the vision is an additional word for goal setting for yourself and seeing individual preference will become and be and just what your real live success story may be like.

3. Be willing to Fail ~ All real success stories are full of failure stories. Ok all successful people failed at one time or another. The Michael Jordans, Donald Trumps, and Les Browns around the globe were all willing to fail. They only didn’t quit. The continuing to try over and over again until they turned into a real success story.

4. Put around you other real accounts of success ~ Yes the bible says to become thou unequally yoked with unbelievers. That just means always surround yourself around like-minded people. In order to be a real success story, then have other people who live, breathe and produce success.

5. Certainly be a positive thinker ~ Everybody who are a real success continued to think that they could do just about anything possible than they believed. Even if your chips were down and negative things happened they still believed that they would be a success it doesn’t matter what the results.

People who are a s just do things differently and check out win no matter what. Desire to be a real success story accomplish it and make it happen no matter what.

=Douglas Cotter=

Success Stories From Scratch

=Doug Cotter Atlanta=

Starting – Don’t Over Complicate

We are what I like to view as being a “blank sheet” marketeer. What that means in my opinion is that I can take a concept, idea or product and locate some basic data via research or whatever can be acquired and then just start putting thoughts together and shape an account around it. As a former entrepreneur, this is one of my biggest challenges and accomplishments of my career, transforming an intangible concept into a 25-page business plan that would entice investors- getting started with a blank piece of paper. If I had a perfect analogy for content development, I’d say it’s a lot like cooking. Along with the best cooking comes from scratch.

So when you are looking at success stories, I think about it the same way. What’s my end goal and what can I get to get started? I tend to think often we become overwhelmed as marketeers with much to do, that individuals can easily over complicate what must get done- the end result. In the matter of success stories, it’s working together with customers to create awareness for your product.

Success stories are only concerned with generating awareness to operate a vehicle motivation to be enthusiastic about your product. They are this can be the best tool you can have to share with your customers, and not to mention your sales team that is likely salivating for new what to talk about.

Simplify while keeping focused to Deliver

But a success story doesn’t need to be a huge presentation or even a two page story which you may not have time to write or you may not have budget to own someone else to write. With social media and your website as the delivery channel, you could be on the road to delivering better results stories than you might realize by capturing a number of data points from a customers.

In my previous role as a director of communications, where my # 1 objective was creating media buzz normally as possible to bolster the company and company, I had created some challenges with having the ability to deliver many success stories- they require a lot of time and yes, this is a process-type of deliverable. But I began to realize if I could slice and dice the consumer base, and identify where the best opportunity brands and customers were, I would be more successful than pursuing every little thing that showed up in my email box. I went through the database picked my targets and dealt with product development and sales to make certain these customers were the top of list to test the most up-to-date and the greatest versions of product. My goal was to secure quotes from customers. Simple quotes that delivered value for the services and products that we provided.

A Consumer Success Strategy that Delivered

As a marketing consultant for the B2C company I developed a campaign that included setting up a toll-free number and inviting customers to “call in and share their story” promoting through a summer email series, having an opportunity to win monthly of free service or perhaps a grand prize. Customers enjoyed bragging about how exactly they were successful in employing the product and I had more testimonials than I thought possible. This was your small business, direct sales target market. They, specifically, loved to share their success and what they were doing to be successful. Given the opportunity I would definitely try that particular again, it worked well and it was fun. The approval process was simple, they previously agreed to talk about the product on the phone, the follow-up was calling or emailing these to get a cool photo from them to include to promote their quote. In simple terms the program was about promoting them through the use of our product. We promoted their quotes during the warm months campaign and in other campaigns that have been a fit.

Making it Work with B2B

In B2B it’s not always that simple. A person using your products will find it quite strategic and define your relationship with them as confidential. How will you overcome this hurdle? Within a B2B situation one thing I do is engage a bigger team internally. I make certain that I know when product is being tested and demo’d with customers. The partnership built with product marketing and product development becomes ever more important. When you’re in the meetings using the customer, this is your possibility to have them share details about their business. them for permission to record or take notes through the conversation, or be capable of taking really good notes. Since you’re in a product testing or demo situation, you or perhaps the lead person in the meeting can acquire the conversation started by asking, “Can you tell me about your business?”. Don’t think that because you have a relationship with these or have researched them you know everything about them. This is their opportunity to share and let you know their perspective so you often get a more humane unique perspective of the story, that will interest others. After they share information about their business you can get to challenges as well as what they need to be successful.

Take What you could Get and Build

When I am invited and sit in on these meetings, the feedback isn’t always glamorous. Not all customers are happy and often this in testing stages. Sometimes the feedback just isn’t usable and doesn’t go the method that you think. But the second We’ve the opportunity to capture any positive feedback, I follow-up the same day or next with all the customer and attempt to secure their permission to make use of the quote. It’s fresh for many years and they remember sharing their feedback. If you can’t sit in with a meeting, there’s always tradeshows and events. Clients are showing up at your booth, there’s out to capture what you say. Better yet, with tradeshows you’re able to do simple videos if you want. The more authentic the better.

Most of the time, the customer agrees. In the end, it’s only a quote, and they did provide that feedback, if you tweak the pages and use a bit, sometimes they think you’ve made them look better than what they originally said. I additionally share with the customer that is not only a promotional potential for their company which could lead into more media opportunities, it’s also an opportunity to promote themselves.

Which means you Got the Quote, So what now?

Herein lies the strength of a simple quote. If you have many of them, you start to develop another story. Customers that are saying good things about you making use of their brand attached to it. This is a building block. Quotes might be sliced and diced by industry size of customer, etc, demographically to be utilized for:

press releases on momentum
featured in your website
media opportunitie
analyst calls
social websites
email marketing
executive platforms

You receive the idea- the possibilities are endless. And also since you now have a slew of quotes, you might also need the basis of a success story on your company.

It’s Not With regards to you, It’s About Them

After the meeting, you will definitely already have a success story draft in the making. Remembering that the success story isn’t about your product, it is more about the success of the customer, ensure in the process that whatever you offer the customer is what they agree and be happy with. The goal is for these phones promote the relationship just as much as your company will. Needless to say since it is a person that is quoted, it is more about them as a person too. Everybody likes somewhat promotion, right?

With social media marketing and customers offering you feedback everyday, you’ll be able to likely even more easily capture their feedback and share it. You have many more success stories than you already know readily available. Now you must think about how are you likely to rally them up and make use of them as a key deliverable for the sales force to promote and rehearse every single day.

Got some ideas you’ve used to build success stories with little resources or budget? I’d love to hear them. If we share we continue to learn.

=Doug Cotter Atlanta=

Business Startup Successes – How to Write Your individual With a Simple System

=Doug Cotter=

Business startup testimonials abound! Particularly in this economy, most people are opening home based businesses and creating amazing results. Let me go over how.

What do you might need to start a business? Do you require a giant, complicated strategic business plan to present to banks when getting a loan? Do you need to present the master plan to tons of investors and give up shares and control over the energy and work you commit? Possibly you need a lot of property and equipment and a lot of employees to manage who produce your product or service? Or you need to negotiate with many vendors and the stress linked with paying them on time?

Do you actually desire all those headaches?

No? Great! You actually don’t need any of those things. I ought to know – I began my initial corporation that way.

Creating your own business startup success story is straightforward and can be accomplished from the comfort of your home office within your extra time. You just require inspiration as well as an idea. You need a mindset centered on providing exceptional value to other people and you need to start and make going until you ensure it is.

We live in the very best country the world has seen. Ever! America of America is definitely the Land of Opportunity. Many have passed away trying to get here for the exact purpose of creating the life of these dreams. Did you know immigrants are FOUR times more likely to become millionaires than these born in the U.S? You aren’t a passion for business success can begin a home based business and be successful.

Check out this example. My local newspaper recently wrote a tale about a book signing to become held one evening. The novelist is local and then she was selling autographed copies of her first published book. This is a children’s story in connection with challenges a young schoolgirl faces when she moves to a different community where she doesn’t know anyone. The author got the story from her own personal experiences. It is a remarkable book. She sold many books that night and in many cases collected email addresses of her people to place them on the mailing list for the announcement of her upcoming book.

It had been so inspiring to view this girl selling numerous books to admiring adults who couldn’t hand her cash subsequently.

How did this young youngster generate a business startup success story from her own home? She followed a couple of important steps:

* She’d an inspiration and created a strategy to turn that inspiraton into reality
* She sought the help of a mentor
* She obtained technical skills in other business owners that she does not have (publishing, websites, etc.)
* She took ACTION daily and she didn’t give up!

In case a young school girl can certainly produce a business startup success story, what’s stopping you?

Think of the talents and gifts you have to offer others. Formulate a perception around your strengths and create a plan to deliver all the value to because as you possibly can. To accelerate your ability to succeed, learn from an adviser who may have realized what you want to achieve. A talented coach will assist you to prevent common mistakes and serve as an accountability partner to hold you on target.

=Doug Cotter=

What Can You Learn From Entrepreneurs Successes?

=Douglas Cotter=

The difference between many of us and the Henry Ford and Bill Gates of this world will be the total self-belief and confidence inside their ideas to just “make it!” No issue the size, no issue the product range, no issue the naysayer around them. And, knowing packed well how the road to achieving their purpose was going to be paved with key set-backs and failures.

You’ve heard many of the stories in regards to the above icons and individuals like Bill gates, Newton and Henry Ford. Their journeys were packed with huge difficulty, devastating setbacks and yes, heartbreaking failures. But still, because of the sheer a higher level faith in themselves and just what they set out to achieve, these were able to leave a legacy that today affects every one of us, every hour of every day.

There are also names you will never hear, if you do not really look around at what is happening very near to you in your life. You are sure to know a few of the millions of everyday people who’ve made magnificent variants their lives and also the lives of those around them.

Take for instance, the single mother who was reluctantly forced onto the welfare rolls as a result of deadbeat dad, and pounds the pavement until she lands employment, determined to excel, and works her high the ladder until she winds up with a wonderful career to the benefit of herself and her family.

Or, the foreign medical student whose family sacrificed their whole lives in order to send their son or daughter to a ‘free country’ to get an education, who, through sheer determination graduates at the top of his class but decides to not chase the almighty a lot of money that await him inside the ‘land of promise’ but instead returns to his homeland in order that he may help alleviate the dire suffering of those in his native land.

Or, what about the countless entrepreneurs that have taken a single idea and no matter what obstacles they faced, and also the many sacrifices that they had to make, created successful businesses with products which impacted thousands or perhaps millions of people!

What do you think about these stories? You can discover something from these stories. You will get motivation and moral support for your business and yourself. These successes have enough motivational tonics. You ought to read success stories on your success.

Search (online or offline) and grab some good success stories of all time. Make a short note from every story like can there be any message in the story or any tips? You will get focus on your relevant niche. Attempt to learn how to get success inside your business.

=Douglas Cotter=

Online Success Stories Are getting to be More Common

=Doug Cotter Atlanta=

Today there are many online success stories than ever before. In the past there have been generations of usa citizens raised on successes of men and women who invented a product or came up with a concept that made them rich. Today all things have changed. There are few stories of those who have become successful inside the offline world. With manufacturing moving offshore and so much of what we consume being imported, there isnrrrt as much opportunity to produce a lot of money in the traditional way. But in the world of the Internet, success is starting to become common, and more people every single day are starting to notice.

It is not just the obvious online testimonials such as with Mark Zuckerberg, the co-founder of Facebook. It is a fact, by creating an internet enterprise that has made him a billionaire, he has become one of the greatest online successes to date. But there are many people who you will never hear about that have made millions, along with the truth is, that what constitutes online accounts of success may be different for several people. A man or woman who lost their job and were near being homeless, simply to turn their lives around and create a good income as online entrepreneurs, are likely to consider themselves massively successful.

There are numerous people who have been able to make large incomes online; this will likely represent two, three, or 4 times the money they made in the past. The Internet has become a green pasture along with a new chance at success for therefore many people.

The ways by which this has been done vary. Many have experienced a product that they have sold on their own on the Internet. In this case, the net represented a way to distribute an item in a fashion that makes it easier than in the past. This is especially true with information that can be sold in the form of ebooks. Some online accounts of success have been accidental. You will start a blog as a labor of love, talking about what they like best. It quickly gets to be a site known for its expert content. Traffic ramps ups to high levels as well as the owner makes a fortune from advertising.

Just about the most important areas of Internet success has been in the form of affiliate marketing. There has been online success stories of men and women starting with nothing and through hard work have sold quantity of product, earning commissions that represent more money that they have every made in the past.

Many online accounts of success have centered around new and exciting products that are being sold through multi-level marketing. Before the number of products that may be sold in this fashion happen to be limited. Now, using the Internet, there are more products available than every before. Many of them are not only new, but are untapped opportunities for Web marketers. The trick is to get involved selling one of these brilliant products when it is first launched or at the point when few people have yet to hear of it.
=Doug Cotter Atlanta=

10 Steps To develop Quality Relationship That can Enhance Your Success Story

=Doug Cotter=

What effect does your current relationship have on making money online story? No relationship leaves you the same way: it builds you up or destroys you, determines your failure or success in everyday life. Therefore, it is very crucial that you know how to build quality relationship. This short article aims to equip you with basic but adequate knowledge on the way to do just that.

Through skillful and godly Wisdom is a house (a life, your house, a family) built, by understanding it is established [on a solid and good foundation], and also by knowledge shall its chambers [of every area] be filled with all precious and pleasant riches. – Proverb 24: 3-4 (AMP)

A soft answer turneth away wrath: but grievous words awaken anger. A man hath joy with the answer of his mouth: as well as a word spoken in due season, just how is it! – Proverbs 15:1, 23 (KJV)

It’s not at all conceited (arrogant and inflated with pride); it isn’t rude (unmannerly) and does not act unbecomingly. Love (God’s love in us) doesn’t insist on its own rights or its own way, for it is not self-seeking; it is not touchy or fretful or resentful; it requires no account with the evil done to it [it pays no attention to a suffered wrong]. – 1 Corinthians 13:5 (AMP)

Every success story starts with a relationship. You need website visitors to be successful in life. The true secret to your success or failure is your ability to build and maintain quality relationship in most areas of your life. However, a word of caution here: no two persons are similar, everyone is unique. Therefore, it is essential that you relate to individuals in accordance with your knowledge of them. Every relationship is always to benefit everyone involved.

How to construct relationship of great quality

1. Have a relationship with God

First of all, build a relationship with God. How you relate with God determines how to relate with your fellow people. A close walk with God builds you to be like Him: to consider, talk and become Him. A relationship with God is the foundation for any success story. Remember, God could be the God of success. This outstanding world we’re in is a proof of that.

2. Have an understanding Attitude

There exists nobody you cannot correspond with. All you need is an understanding attitude. It helps you to avoid any misunderstanding. A good picture of the person you’re relating with will determine what you say, how and when you say something. Also, it will see how you act prior to the person.

3. Be rational

Emotion, though important to relationships, needs to be balanced with reason. Too much emotion can distort your judgement and therefore your success story. If you balance emotion with reason, you makes fewer mistakes in everyday life.

4. Acquire good communication skills

Communication may be the bed-rock of any relationship. Its keep is no effective communication, there won’t be any quality relationship. Develop good communication skills, especially listening skills. To be able to build relationship which will enhance success, you’ll want to learn how to pass across information, feelings, etc effectively to a new person. Let the person obtain the message as you do.

5. Be reliable

A powerful relationship is seen as reliability on the part of all relevant parties. Be wholly trustworthy, predictable, honest, clear and reliable, and not naive.

6. Employ the potency of influence

The power of influence increases results and impactful than that of dictatorship. Don’t be coercive or forceful within your approach. Rather, be persuasive basically open to persuasion.

7. Learn the act of applying brakes

If you feel in that relationship you won’t be in haste. Building quality relationship demands that you make some sacrifices, including sacrificing time, to really appreciate the person you might be relating with. Utilizing the brakes will uncover certain traits from the person that will enhance success in your case; this you will miss in case you are in a hurry. Also, you will have a better opinion of that person.

8. Practice not judging others

Being judgmental is detrimental to your success story. No-one enjoys being judged by others. You happen to be human with both faults and good qualities, so also your friend, spouse, colleague, etc. By avoiding being judgmental in your daily life, you will attract comments, suggestions and concepts that will boost your success in life.

9. Practice real love

Quality relationships are created on the foundation of love of his life. Love that prefers another to oneself builds relationships that draw out the best in everyone involved. When you walk in love of his life towards your friend or spouse, etc, you provoke your ex into doing all they may do to increase your success story.

10. Learn how to say NO when due

To develop relationship of great quality, you have to know when to say NO and follow it. Understand your place for the reason that relationship. Don’t allow anybody to overpower you: it will not enhance success to suit your needs. Setting limits within your relationships means learning how to love and trust yourself. Somebody who recognizes that you respect yourself will in all probability respect you too.

Lots of people understand the power of relationship but not have the knowledge of how to use it to improve their success story. Pursuing the above steps will definitely set you on your path. Really, it is possible to quality relationship that will make a success in life, however the responsibility is yours. Take right steps today along with your story will be the alongside be shared!

=Doug Cotter=